Purple Shampoo for Blonde and Silver Hair

Innovative formula with Acid Violet 43 to neutralize brassy tones in blonde and silver hair. Cleanses, hydrates, and deeply nourishes without stripping natural oils. This creation has the added bonus of replenishing those important nutrients the hair may be lacking.

A vitamin-rich shampoo, and a welcome alternative to toner, to neutralize unwanted colors in blonde and grey hair. It is formulated with the following hero ingredients:

• Aloe Vera: A natural vitamin-rich ingredient known for its deeply moisturizing, and healing properties. It is known to help combat dry and flaky scalps, encourage new cell turnover and revitalize hair follicles to stimulate healthy hair growth, while working to repair and strengthen the hair shaft.
• Vitamin E: A potent antioxidant that hydrates the hair cuticle, as well as the hair shaft, to help combat frizzy strays and protect against breakage, while simultaneously leaving your hair with a silky smooth and glossy finish.
• Panthenol or Vitamin B5: Panthenol helps to deeply hydrate the hair shaft and scalp, while also improving the hairs strength, elasticity and shine.
• Vegan

8.45 fl oz / 250 ml